Thanks to the industrialization of our food, marketing has gained an important place at our table. That is, with each food that is packaged or handled in the industry, it also gains space advertising and marketing largely deciding what we eat. Therefore, the labeling that is our only weapon when buying a processed or ultraprocessed product is decisive and we must be prepared to face them.
To be more critical and not fall into the powerful weapons of marketing, today we show you confusing or cheating labels and how you can identify them so as not to let you guide them.
Powerful labels that we usually confuse with healthy
At labelled of a food we find different parts: the name and legend of the product, the list of ingredients and the nutritional information that are our most valuable resources for identify if it is a food or product is healthy or not.
So, in the labels we often find the name, the color and the legend of a product that confuses us making us think that we are facing a healthy alternative when many times it is not.Advertising
For example, the word "natural", "organic", "BIO" or "Diet" or "light" are the most powerful labels that we can find and that lead us to think about healthy products for the organism.
However, neither natural nor organic means healthy, but as we have shown with the natural mineral waters of Font Vella they can carry unhealthy ingredients such as syrups, sucrose, honey or other added sugars.
In the same way it happens with labels bearing the name Diet or Light as cover, for example, the Diet Fiber Muesli de Gullón biscuits that are effectively rich in fiber and have the seal that indicates it but have more than 20% sugar inside and that we can see in their nutritional information and ingredient list :
Ingredients: Oatmeal, oat flakes, sugar, vegetable oil (high oleic sunflower oil), wheat flour, glucose and fructose syrup, raisins, puffed rice (rice flour, wheat flour, salt), oat fiber , soy protein, gasifiers (sodium acid carbonate and ammonium acid carbonate), salt. May contain traces of milk.
On the other hand, BIO or ecological alternatives are also often suggested as healthy and suitable options for a health-friendly diet.
However, according to the regulations, a organic or organic food It is the one that is produced fulfilling requirements such as: the use of natural resources present on the site and the season in which they have been cultivated or raised; respect for the sustainable exploitation of the soil; non-use of transgenics (except in medicines) and will only use products synthesized in the laboratory (herbicides, pesticides, fertilizers or medicines) when strictly necessary.In VitónicaEcológico it is not the same as healthy, and the Aldi catalog is the perfect test
That is to say, Organic or organic is not synonymous with healthy or more nutritious, because it has to do with the way in which a food is produced and in a similar way to the natural or organic label, many times something totally natural and environmentally friendly, such as honey, is not healthy It is a free or added sugar.
As we can see, these are some of the powerful but confusing labelsWell, as consumers, we are not sufficiently informed about what each of them means and, on the contrary, the industry uses them to increase its sale and consumption.
Trap labels, even more confusion for the consumer
In addition to stamps and labels that use powerful names or legends such as those mentioned above, in the supermarket we find a variety of products with trap tags The OCU has long claimed and collected on Twitter under the hashtag #EtiquetasTrampa.
For example, here we find food containers that resemble squid rings and are called "Aros a la Romana" but are actually a product derived from fish and that they have sugars, flours and other aggregates but they are mostly squid for nothing.
We also found products with fruit or that highlight the name of a fruit in the container making us believe that we are accessing this food in large part when, for example, they have less than 5% fresh fruit and many times they are mostly flavoring and sugar ingredients.
A further example is the Grated to gratin of Oggi that makes us think of cheese Of course, but when we refer to your list of ingredients we see the following:
MODIFIED ALMIDON, WATER, VEGETABLE FAT, DAIRY, CHEESE, SALT, CAST SALES: E-331, E-300, STABILIZERS: E-407, E-415, E-417, C
That is, its main ingredient is not cheese It contains starch, vegetable fat and other ingredients that make us think about how much this can deceive us like other labels.
As we can see, there are many confusing labels or trap from the supermarket and therefore, it is time to learn to identify them and be critical of what we see in each container.
How to identify cheating or confusing labels
The first thing we have to do is Don't be confident, don't let us be guided by a "100% natural" seal or a BIO, organic, Diet or similar label.
In addition, if we see certain names that make us think of healthy products or colors in the packaging that also give us the idea of healthy, we also do not stay with it, because the best we can do is refer to your list of ingredients and nutritional information of the product.
We must consider that in the list of ingredients the first to be named are the majority, that is, the order in which the ingredients are mentioned tells us which ones have a greater presence.In VitónicaDirecto al Paladar discover deceptive labeling for the consumer
In the nutritional information we can see the proportions of each nutrient, offered by the ingredients. But nevertheless, See the list of what each product has is the most enlightening in my opinion because there we will see if there is sugar, honey, syrups, palm fat, refined flours or other unhealthy ingredients that can still be called BIO, organic, natural and therefore have a good bad reputation.
You know, don't let yourself be guided by the first impression that the containers and labels give of food, as many of them are confusing or cheat and therefore, contribute nothing to the achievement of a healthy diet.